AC

Channel commercial knowledge graph

Partner inputs → CDM transformation → commercial outputs

Click a channel member in the graph to inspect what the CDM receives, creates, secures and proves.

Channel commercial systemThe Channel Development Manager connects the customer, hyperscaler, distributor, software vendor, reseller, systems integrator, managed service provider, and internal commercial functions.Customerdemand · authority · acceptanceHyperscalerplatform · field · marketplaceDistributorbilling · credit · provisioningISV / OEMproduct · rights · expertiseInternal Enginesales · delivery · legal · opsSI / GSIscope · capacity · implementationMSPoperations · telemetry · renewalVAR / Reselleraccount access · resale · procurementCDMqualify · compose · routefund · govern · attributerenew · expand

Customer

Demand, buying authority, acceptance and realized value

CustomerCDMCustomer

Customer → CDM

Commercial inputs

  • Business problem, desired outcome and urgency
  • Executive sponsor, buying committee and decision process
  • Requirements, architecture, security and data constraints
  • Budget status, cloud commitment and procurement route
  • Timeline, competition and success criteria
  • Usage, acceptance, feedback and renewal intent

CDM conversion layer

Work products

  1. 1Map accounts, relationships and whitespace
  2. 2Qualify demand and define partner roles
  3. 3Register, route and govern the opportunity
  4. 4Compose product, services and operations
  5. 5Align pricing, funding and transaction path
  6. 6Coordinate delivery, attribution and expansion

CDM → Customer

Commercial outputs

  • CDM-created

    Qualified pursuit and mutual action plan

  • CDM-created

    Composed software, services and managed-operations solution

  • Partner-approved

    Business case, architecture and proof plan

  • Partner-approved

    Quote, private offer, order and SOW route

  • Partner-approved

    Funding or credits when approved

  • Partner-approved

    Implementation, support, adoption and renewal plan

Evidence records

Discovery recordAccount planCRM opportunityOffer IDSOWPO or orderAcceptanceUsage reportRenewal

Influenced outcomes

Business valueAdoptionTime to valueRenewalExpansion

Outcomes are measured results, not transferable assets or guaranteed deliverables.