Fast forward three years.
You will not pay Salesforce per user per month for a seat. You will not pay an agency to implement the software. You will not pay a retainer for support.
You will pay a Revenue Orchestration Platform for every qualified meeting it books. Or for every customer support ticket it resolves successfully.
The software, the models, the prompts, the integrations. All of it becomes invisible infrastructure. The customer does not care if you are using a flagship model, a smaller model, or a fine-tuned model running on a toaster. They do not care if you are using HubSpot or Salesforce or a custom stack. They care about the outcome.
We sell the shovel and the labor to dig. The future state is we sell the hole.
This is the ultimate destination of the as-a-service economy. The total transfer of risk from the buyer to the seller. The seller takes on the risk of the tech stack, the implementation, and the performance. If the bot does not book meetings, we do not get paid.
This sounds terrifying to traditional agencies. What if the model breaks? What if the leads are bad?
For those willing to take the bet, it is the ultimate opportunity. If you can actually deliver the outcome, your margins are not capped by billable hours. You are capturing a slice of the value you create.
The partners who survive the next five years will be the ones who stop selling hours and projects and start selling results. The technology is finally good enough to let us take that risk.
The only question left is whether you will.